Cascade Music Collective brought back this beloved outdoor concert series, and I had the incredible opportunity to handle the branding. I took charge of the entire branding process, right from brainstorming ideas to making sure all the deliverables were spot on. I created a comprehensive brand guide that served as the foundation for everything we did. Using that guide, I led the design efforts for the series' website, as well as print and digital marketing materials. We also nailed the out-of-home advertising, email marketing, and crafted environmental and way-finding graphics.