Illustration and Iconography

My illustration work grows from the same conceptual process as my logo design. I start with the idea before I start with asking what feeling, story, or system the illustration needs to carry, and then finding the visual approach that delivers it with the least friction. Icon systems require an additional layer of thinking: consistency across a family of marks, scalability across sizes and contexts, and enough flexibility to grow with a brand over time. Getting that right means establishing rules early and trusting them throughout. The work shown here spans editorial illustration, brand iconography, and custom icon systems.